![]() Include the variant/color/size of the product if applicable (or said “colors vary”).Include your brand/company name and manufacturer’s name if applicable.While not in the official guidelines, there are some other general tips you should follow with your title: ![]() Should not include promotional phrases such as “free shipping,” “100% quality guaranteed,” etc.įollowing these simple guidelines is a great first step to making sure your Amazon listings rank well.Should include information describing the product such as “shoes” or “cat toy.”.Must be less than 200 characters including spaces.In particular, your Amazon listing titles: Step 1: Follow the Amazon Title GuidelinesĪmazon clearly outlines its title guidelines for FBA fulfilled products in Seller Central. How Do You Write a Great Amazon Title?īelow we have outlined the steps you should take to create great Amazon titles that do well in SEO rankings and can generate higher clickthroughs and conversions. Also, the more customers that understand what your product is, the more clicks you will get which will help your rankings in the long run. Amazon uses the keywords (see “Do Keyword Research” section below) in the title to influence what search terms your product listing ranks for. Second, what you write in the title affects the Amazon SEO (Search Engine Optimization) which ultimately determines where your product shows up in the product listings (on the 1st page or the 99th). For example, if your photo is zoomed in on a feather, but you don’t say in your title that the product is a “cat toy,” customers may think you’re selling a duster. First, they are how the customer first learns about what your product is if they can’t understand what’s in the photo. There are two reasons why Amazon titles matter. Step 3: Capitalize Your Title Correctly.Step 1: Follow the Amazon Title Guidelines.
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